You have just been assigned to work on an ongoing marketing research project associated with the automobile industry. You are working with the Advanced Automobile Concepts division of ZEN Motors. The company is in the process of trying to determine how to make specific changes to overcome a recent decline in company sales. You are going to be tasked with assisting in this process, which will require you to implement and use your recently obtained marketing research skills and knowledge.

Write a paragraph that describes the sampling technique and size for the original survey project. Then, write up the approach you will use when implementing the survey. Explain the importance of this approach in terms of further use and interpretation of the data.