You have just been hired as the manager at an amusement park. In the past the park has sold books of 10 ride tickets for $50 based on an analysis where the demand for amusement park rides is Q = 20 2P, where Q is a ride and P is the price per ride. You have been asked to consider other pricing strategies but the owner of the amusement park refuses to have a $100 entrance fee and free rides because of the long lines (even though the marginal cost of each ride to the park is $0).

1. What is the price per ticket under the existing pricing structure? What is the revenue per customer?
2. Using second-degree price discrimination, develop a new pricing structure for ticket books that will increase revenue.