you have just been hired to promote a small hospital in

Northeast Tennessee. The CEO tells you he wants to see a

plan that will promote the hospital and help them increase

market share. The hospital currently has initiatives in

general acute care, cardiovascular services, women's

services (including OB/GYN), and general surgery. Write an

outline for the plan with specifics spelled out for what

areas are important, target markets, how you will reach

them and how you will measure your success.