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You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must appear in

  1. You have just been instructed to develop a schedule for introducing a new product into the marketplace. Below are the elements that must appear in your schedule.

Production layout

Review plant costs

Market testing

Select distributors

Analyze selling costs

Lay out artwork

Analyze customer reactions

Approve artwork

Storage and shipping costs

Introduce at trade show

Select salespeople

Distribute to salespeople

Train salespeople

Establish billing procedure

Train distributors

Establish credit procedure

Literature to salespeople

Revise cost of production

Literature to distributors

Revise selling cost

Print literature

Approvals*

Sales promotion

Review meetings*

Sales Manual

Final specifications

Trade advertising

Material requisitions

*Approvals and review meetings can appear several times.

  1. Arrange these elements into a work breakdown structure (down through level 3). You may feel free to add additional topics as necessary. WBS illustrating 3 levels with numbering/naming scheme. Start with Level 1 - "Introduce New Product".
  2. Draw the network diagram at level 2. Use actions just below Level 1 to map the activity flow from start to finish.

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