You have just joined an organisation that has been in the headlines for product recalls. This has cost the organisation in terms of revenue losses and loss of credibility with its customers. The executives have recognised that there is a need to appoint a quality executive (with an MBA) to improve the quality culture of the organisation. The position has been advertised and one of the requirements of the application is for the candidate to provide a detailed essay on the candidate's practical knowledge on improving quality culture in an organisation. You have been encouraged to apply for this executive position as it will mean a major promotion for you. Provide the essay for review. [20 marks]