You have just joined Watt industries (a manufacturer of cold drinks) in Canada as VPProduct Development. Your boss, the CEO Charlie Watt is looking to develop many new products so he can take on Coke and Pepsi in various INTERNATIONAL MARKETS and wants you to write a report to coach him on what you think he should do (and why) to prepare for and execute his new product development initiatives Use Ch 1 (up to page 47) to write your reportProvide a lot of details and customize where possible for the cold drink

industryApply the learnings and DO NOT just repeat them