You have teamed up with three of your best friends who also graduated from Deakin with a Bachelor's degree in Commerce to put up an entrepreneurial venture, called Ozylicious! Your main products are frozen goodies such as ice cream made purely from 100% Australian milk, cocoa, sugar, and honey, among others. For the past 3 years, Ozylicious! has been successful in exporting its products to neighbouring countries in the Pacific and Southeast Asian region.

However, you have been facing tough competition from a homegrown firm from New Zealand which sells similar products with a clean and green brand image in similar markets. You suggest to your management team at Ozylicious! that something must be done to improve the brand image of the firm's products to compete well in your chosen markets. You feel that integrating corporate social responsibility (CSR) in the business operations is an effective way to improve the brand image of Ozylicious! in its chosen markets.

Drawing from the industrial organisation (I/O) paradigm and a framework closely related to it t, explain to the management team how the firm can leverage CSR to improve the competitiveness of the firm in its foreign markets.