You just became the Director of Education at theBest Ever Zoo & Aquarium (BEZA). You have also been awarded a $25,000 Conservation Endowment Fund (CEF) grant to establish a conservation education program for your zoo and aquarium. There is potential for additional monies in the future if this program goes well.

The mission of BEZA is to advance discovery, understanding, and stewardship of the natural world through compelling exhibition and interpretation of living animals and plants. We will leave it up to you to choose the rest of the criteria (country/state/local municipality, size of staff and organization, regional demographics, other funding sources, if necessary, etc.)

Answer the following questions:

1. How will your project relate to the BEZA mission statement?
2. What are the conservation needs you're trying to address?
3. What does your Planning Stage look like for your program using the SMART model (Specific, Measurable, Audience-focused, Relevant, Time-limited)?
4. What is the target audience of your new program? If you are targeting schools, what academic standards (state and national) are you going to address?
5. What are the needs of your community and messages will you consider of primary importance to your target audience? What is their level of knowledge on this issue? Are they predisposed to false information or do they already believe in your cause? What motivates them - specifically which theory to change conservation behavior best describes your audience?
6. How will you deliver your message(s)?
7. What is the marketing plan for your program - press releases, billboards, use of educational technology?
8. How will you make your conservation education program come alive? What activities will your program include - hands-on art programs, role-playing, games?
9. Describe in detail the learning styles/theories that you have used in your conservation education program?
10. How will you evaluate the effectiveness of your message(s) and your program? Will you take steps to evaluate (front end evaluation, pilot test, etc) before completing your program? What does your final evaluation plan look like?
11. PIE stands for Planning, Implementing, and Evaluation. Be sure to show in detail how you used the PIE method in developing your program.