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You manage the website tracking department at a large company. Your CEO is looking for a monthly report on website activity for the month of
You manage the website tracking department at a large company. Your CEO is looking for a monthly report on website activity for the month of September to determine if they should limit the amount of advertising spend. You must create a summary of the data based on the visual report and provide the CEO with a recommendation. Create a one page memo report for the CEO based on the data from the excel report. The report should include strategies and recommendations to increase website traffic. Questions to consider in your report: 1. Is there more activity in one country over the other? 2. Should you recommend limiting the advertising spend in that country? 3. Are you receiving more hits to your website from organic searches, Facebook, or Google? 4. Which one is receiving the most hits? Perhaps the recommendation to the CEO is to advertise more with the one that is gaining more traction. Remember, this is for the CEO of the company so be sure to be clear, concise, precise, and be formal.Website Activity Report Sep-22 500 Report Date Users + NUMBER OF VIEWS FROM NUMBER OF VIEWS FROM SOURCE NUMBER OF VIEWS FROM LOCATION DEVICE 64 Brazil France Tablet 113 52 Germany Japan PC 142 51 301 32 " U.S. Mobile 245 50 100 150 200 250 300 FACEBOOK GOOGLE ORGANIC
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