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You may have noticed that Trader Joe s almost exclusively sells Trader Joe s brand items. The truth is , they do what is called

You may have noticed that Trader Joes almost exclusively sells Trader Joes brand items. The truth is, they do what is called private labeling. They buy from other brands such as Stacys (Pita Chips) and Annies (Mac and Cheese) and sell the products under their own label for a cheaper price. As written on the vendor agreement, you must be willing to keep your brands relationship with Trader Joes a secret.
Trader Joes is a company that really focuses on what happens at the store level. They highly value their employees, known as crew memberssome making as much as $60,000 a yearwho are known to give the utmost customer service. The company cares about in-store interactions with customers and with each other. You should be able to apply the same principles to your relationships as a potential vendor with them. That said, your best bet may be to walk right into a store and chat with a crew member or manager. Doing some research beforehand may help too.
To become a Trader Joe's vendor, you must be willing to distribute directly to their distribution centers. You must also meet their quality standards listed here. Be aware that Trader Joes is known for shelving some products only for a limited amount of time, although they do have some consistently shelved items as well. Given this information, what would likely be the main criteria on a vendor scorecard for Trader Joes?

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