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You must decide quickly ( within 6 0 minutes ) whether the project described above merits fur - ther consideration. A highly simplified, back -

You must decide quickly (within 60 minutes) whether the project described above merits fur-
ther consideration. A highly simplified, back-of-the-envelope-style prototype model to estimate
of the value of the opportunity should be sufficient to answer this question.
1. Start by skimming the case. Do not focus on the numbers; rather, focus your attention on
the relationships between inputs and outputs.
2. Using a large piece of paper or a whiteboard, sketch a series of influence diagrams until
you are satisfied you have captured the essentials of the problem.
3. Build a prototype spreadsheet model based on your influence diagram.
4. Based solely on your first prototype, decide if the project merits further consideration.
5. List the features you would add to your first prototype if you had more time to work on
the problem, ranked from most important to least important.

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