Question
You need to conduct a feasibility study into international business opportunities for a local Australian business organisation and report it as a business plan that
You need to conduct a feasibility study into international business opportunities for a local Australian business organisation and report it as a business plan that is two pages.
It should mention:
The company to be studied: Target
The target country (China) and why you chose that target country.
What's needed in the also is in text citation about the company and the target country and the website links used.
This is what I've done so far:
Nature of Venture
The proposed venture is between Target and a local partner in China. The joint venture will enable Target to leverage the local partner's knowledge and expertise in the Chinese market and mitigate the risks of entering a foreign market.
Preliminary List of Chapters/Sections
- Introduction
- Market analysis of China
- Competitive analysis
- The legal and regulatory environment
- Cultural differences
- Opportunities and challenges
- Marketing and distribution strategy
- Financial projections
- Risk assessment and mitigation
- Conclusion and recommendations
Anticipated Difficulties
The main challenges Target is likely to face in entering the Chinese market include cultural differences, regulatory barriers, intense competition, and operational challenges. Target must understand the local culture, consumer behavior, and preferences to tailor its products and services to the Chinese market. The regulatory environment in China is complex, and Target needs to navigate the legal and regulatory framework to comply with local laws and regulations.
Solutions to Overcoming the Difficulties
Target can overcome the challenges by investing in market research to understand the Chinese market and consumer behavior, partnering with a local firm to leverage its knowledge and expertise, and adapting its business model and products to suit the local market. Target can also mitigate the risks by implementing a robust risk management plan, developing a strong marketing and distribution strategy, and building a talented team with expertise in the Chinese market.
Indicative List of Information Sources
- China Statistical Yearbook
- China Retail Industry Report
- China's E-commerce Market Development Report
- Doing Business in China Guide by the Australian Trade and Investment Commission
- China Company Laws and Regulations Handbook
- Chinese Culture, Customs and Etiquette Guide by Kwintessential
- China Economic Review-Journal
- Harvard Business Review China
- China Daily Business News
- South China Morning Post Business Section
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