You need to perform a SWOT analysis on the company 2. What do you think of STs strategy of selling only to "high end" retail outlets? 3. ST still maintains a very loyal following for its product. How should the company ensure growth, or at least maintenance, of this customer base? 4. How would you characterize the internal communications of the company? 5. What communication habits and behaviors have been established by leadership within the company to date? Evaluate how this communication influences motivation, innovation, and productivity within the company. 6. ST has a relatively complex supply chain, starting with growers in tea producing countries. Discuss opportunities and challenges for the company in managing this chain