You own a Canadian based company and have recently developed a mechanical fitting device for use in a mass production line which you have specifically designed for the Indian market. You believe it will help improve production capacity for pump manufacturing. Using all you have learnt in regard to e-commerce how do you leverage this knowledge to market your product to the Indian consumers. At the minimum your response should capture the following:

(1) Who is your target consumer i.e B2B, B2C, C2C, C2G or B2G? (5%)

(2) Competitors in your industry (5%)

(3) PESTLE analysis of the industry (10%)

(4) What steps will you take in creating your website to enable your product to be visible to prospective clients. (10%)

(5) Highlight and explain the key components of your website (10%)

(6) How do you intend to gain knowledge of consumer behaviour from your website? (5%)

(7) How do you think your organization will benefit from the use of e-commerce to reach its goal? (5%)

(B) Your company have finally received firm proposal from a potential buyer of your product from question A above. After weeks of discussions, you believe you are in a position to go into a negotiation with this buyer for an international contract. Describe and explain the following:

(1) How will you prepare for the negotiation? (15%)

(2) Propose terms you believe are necessary to be included in the contract with justification. Remember terms should include (but not limited to) Incoterms, terms of sale (maximum, minimum qty etc), terms of payment, delivery timeline, applicable legislature, payment arrangements. (25%)

(3) After the negotiations what do you propose going forward? (10%)