You own a pizza restaurant and you are conducting a five forces analysis of the pizza restaurant industry. You note that instead of picking up a pizza from your restaurantpeople could buy a frozen pizza from the grocery store and pop it in their oven at home, or they could buy the ingredients to make their own pizza. They also could choose to go to a fas food restaurant and order a burger, chicken sandwich, or taco. These are examples of supplier bargaining power competitive force of potential new entrants threat from substitutes rivalry among competing sellers in the industry buyer bargaining power