You recently graduated AIU and have been hired by the company chosen in your discussion. Your first task is to take a thorough view of the company's existing operations and begin the formation of a business plan.

For the Capstone Project Unit 1 Executive Summary and Company Summary, complete the following tasks:

1.Executive Summary

• Company Name
• Mission Statement
• Business Goals
• Keys to Success
• Ethical and Legal Issues

2.Company Summary

• Company Ownership or Legal Entity
• Management Structure
• Products and Services
• Location and Facilities
• Suppliers
• Service
• Financial Management

3.Financial Statements and Projections

• Income Projection Statement
• Forecasted 12-Month Profit and Loss

4-Year Profit and Loss Projection

• Sales Forecast
• Cash Flow Projection
• Projected Balance Sheet, Income statement for the Next 3 Years
• Payback Calculation

4.Market Analysis

• Target Market
• Industry Analysis
• SWOTT Analysis
• Market Segmentation
• Competition

5.Market Strategy

• Four Ps
• Price Strategy
• Promotional Strategy
• Sales Forecast

6.Operations Management and Implementation Plan

• Outline Goals and Objectives
• Assign Responsibilities
• Implementation Schedule
• Resource Allocation

7.Evaluation Plan

• Define Metrics
• Contingency Plan

8.Recommendations and Additional Competencies

• Future Directions
• Potential Problems and Solutions