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You run a display ad campaign for a product that your firm markets. The campaign generates 28 million impressions, with a click rate of 0.038%
You run a display ad campaign for a product that your firm markets. The campaign generates 28 million impressions, with a click rate of 0.038% and a conversion rate of 1.74%. The margin of each unit of product sold is $383, and consumers typically buy only one unit of the product at a time.The website sells impressions at a cost of $2 per thousand impressions (CPM).What is the return on investment for your firm?
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14.8%
26.6%
79.0%
127%
149.2%
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