Question
You should focus your studying efforts on understanding these concepts and definitions. Chapter 13 Retailing definition Retail classifications Retail ownership Non-store retailing Retail pricing strategies
You should focus your studying efforts on understanding these concepts and definitions.
Chapter 13
Retailing definition
Retail classifications
Retail ownership
Non-store retailing
Retail pricing strategies
Chapter 14
Ecommerce - utilities
Email marketing/permission marketing
Personalization
Collaborative filtering definitions
Content
Spam
Chapter 15
IMC definition
Promotional mix -definition and elements
Communication model
Direct Marketing
Sales Promotion
PR/publicity
Chapter 16
Advertising definition
Types of advertising
Types of advertising appeals
Advertising metrics
Chapter 17
Social media definition
User Generated Content
Classification dimensions of social media
Characteristics of some of the major social media platforms: Facebook, Twitter, YouTube, LinkedIn
Viral Marketing
Chapter 18
Personal selling definition
Sales Management definition
Different types of salespeople
Relationship selling
Stages in personal selling process
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Research Methods for Business A Skill Building Approach
Authors: Uma Sekaran, Roger Bougie
7th edition
978-1-119-2668, 1119165555, 1119165552, 9781119266846, 111926684X, 978-1119165552
