8 Describe some of the reasons why management are often not clear about the real research problem...

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8 Describe some of the reasons why management are often not clear about the

‘real’ research problem that needs to be addressed.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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