You should use the same firm you used for the previous assignment on the PESTEL and the FIVE FORCES.

Firm used: Apple INC

Please copy the background you provided me on the firm you used then and paste it again at the beginning of this assignment as a reminder to me on about what your firm does.

Make sure your assignment is SINGLE SPACED and that there is NO PLAGIARISM of any sort, please. Also make sure you review my feedback on writing and check carefully that your work is clear, complete, well formatted, and typo-free. Also use as many concepts from the chapters, explain fully, and defend any claims that you make logically!

Feedback provided:

Going forward, please single-space. It makes it easier for me to read on the screen. Thanks!

For the PESTLE, the recommendations are the weakest par. For instance, what do you have in mind for considering competitive market forces in a strategic plan?

Also what about the political risks of moving to other Asian low-cost countries as you suggest?

For the Five Forces, you do not appear to discuss substitutes from OTHER industries. This is a major problem. See me if confused. Also stocking problems is not a threat of substitutes.

You also need to differentiate different types of suppliers (labor, capital)....

For the firm you used in the PESTEL and FIVE FORCES assignment, please:

1. Develop a VRIO table for at least two of the most important resources or capabilities or competencies. Please make sure you used at least 2-3 major reasons for WHY!The last column should clearly indicate what type of competitive advantage this resource or capability leads to. Consult the text and slides for examples of this type of table.

Resource or Capability	Is it Valuable (Y/N) and WHY?	Is it Rare (Y/N) and WHY?	Is it Inimitable (Y/N) and WHY?	Is the firm Organized to benefit from/use it (Y/N) and WHY?	Type of competitive advantage it leads to

2. Discuss the two strongest AND, SEPARATELY, the two weakest activities in your firm's value chain. These can be primary, secondary activities, or a mix of both types of activities. Again, consult the text and slides and video for examples. You DO NOT need to draw a