You want to determine the success of L'Oral's Preso innovative product and your creative marketing strategy.

1. For the two pricing strategies the company, L'Oral will use to promote the new innovative product using value pricing and penetration pricing. What two performance metrics can be used for value pricing and penetration pricing, one for each strategy?
2. L'Oral's promotional strategy is advertising, personal selling, and public relations. What performance metric will apply to the strategy?
3. Consider the different locations where your product will be available for purchase. What is an excellent metric to put in place to determine if a particular retail location is doing as well as expected?

Answer rating: 100% (QA)

For value pricing and penetration pricing strategies the following performance metrics can be used 1 ... View the full answer