You will be creating a Pay-per-Click (PPC) Plan of 4 pages. For this portion of the e-Business Plan, you must include the following:

Create a description of the 3 types of searches that will be used in your PPC plan.

Describe the PPC campaign that you recommend for the case study company.

Define each of the following items listed below specifically for the case study company using goal-based target estimates:

Click-through rate

Cost per click

Average cost per click

Conversion rate

Cost per conversion

Cost per lead

Cost per acquisition

Create 5 ad groups, including their purpose and suggestions for headlines and text.

Describe how you will implement your ads and track your ad score.

Note: ALDO that is a leader in footwear and accessories in the USA and Canadian market.