Question
You will identify various segmentation criteria that impact target selection. Select one pair of products from the list below and discuss and identify the behavior,
You will identify various segmentation criteria that impact target selection. Select one pair of products from the list below and discuss and identify the behavior, geographic, demographics and psychographics applicable to your selected pair:
- Porsche automobiles and Ford Pickup trucks
- Dove andNeutrogenasoaps
- Jet Blue and American Airlines
- Walmartand Nordstrom
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
