You will need to apply theory, research, critique the overall quality and communication of Apple store website's brand values, attractiveness, and effectiveness of the Apple store website in its aim to generate sale of their products on the site.

Criteria for the assessment will include, but is not restricted to:

Context;

Content;

Ease of navigation;

Overall attractiveness/brand clarity;

Attributes respective to consumer engagement and opportunities for 2-way interaction/co-creation;

Level of customization;

Ease of transaction (including security) specific to a sale.