You will need to refer back to the reports on key areas of the business that you wrote in Activity 2D.

Compose a page word report on how the current performance compares with the planned objectives.

Within the report, make sure you:

• Determine whether performance is meeting objectives
• Identify the cause of any issues
• Determine what action to take.

ACTIVITY 2D:

1. Search Engine Optimization (SEO): The current performance of the digital marketing company's SEO team is outstanding. They have successfully helped our website rank higher in search engine results pages (SERPs), which has resulted in increased website traffic and leads.

2. Pay-Per-Click (PPC) Advertising: The current performance of the digital marketing company's PPC team is also outstanding. They have successfully helped us create and manage effective PPC campaigns that have generated leads and sales for our business.