You will read the Harvard Business School Headspace vs. Calm: A Mindful Competition case study for this a

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ssignment.

Once completed, you will submit a brief write-up using the GOST (Goal, Objectives, Strategies, and Tactics) method to present an advertising campaign that will help position either Headspace or Calm as a market leader.

The case study was last revised in May 2022. You are encouraged to use other, more recent, public information to help guide or support your campaign.