You will review and compute three years of vertical and horizontal analyses of the Ford Motor Company. Note that this is not a ratio analysis but an internal assessment of the income statement and balance sheet.

In the vertical analysis, you will measure performance against one variable: revenue in the income statement and assets in the balance sheet from the most recent year. The horizontal analysis measures trends over the years and is a strong gauge of growth and consistence.

links to financial statements. (Annual Data)

Cash Flow

https://www.google.com/finance?q=NYSE%3AF&fstype=ii&ei=GVZwV4HhM4iEsAGTq5WoBA

Balance Sheet

https://www.google.com/finance?q=NYSE%3AF&fstype=ii&ei=GVZwV4HhM4iEsAGTq5WoBA

Income statement

https://www.google.com/finance?q=NYSE%3AF&fstype=ii&ei=GVZwV4HhM4iEsAGTq5WoBA