You will synthesize what you have learned and discussed about the product life cycle, andthe articles "How to Design an AI Marketing Strategy","Probing Reality and Myth in the Metaverse" and "Resilience for sustainable, inclusive growth", (McKinsey Report). See below for specific details and requirements. Then answer the questions using references from the articles to support your analysis.

• Describe how sustainability ("Resilience for sustainable, inclusive growth", McKinsey Report) should be integrated into marketing strategies based on where your products/services are in the PLC (Big Picture pp:219-222).
• Include in your analysis how a company could integrate disruptive technology (based on "Probing reality and myth in the metaverse" and "How to design an AI marketing strategy") into their respective marketing strategy.