You work at the home office of a chain of home improvement stores. During a quarterly strategy meeting, you and your colleagues are addressing some concerns surrounding a slow but steady drop in sales at your stores. The purpose of the meeting is to develop a better understanding of the likely causes of the decline and to brainstorm possible solutions for further research before the next meeting.

Colleague $1$:

What I don't understand is that traffic in the stores hasn't changed significantly, but sales are dropping. Are our prices just too high? Have we missed a shift in consumer interests?

You:

I've noticed this phenomenon, called

Select

$,$ at other stores, too. People come to look at the things they want to buy, but then they find a better price online and order it from there.