You work for a big technology company that is looking to add a new presence in Country A. The country's 2,000-year-old culture is known to be deeply religious with a religious-based legal system, a relatively homogenous population, and the following ratings from Hofstede's index:

• Power Distance: 95
• Individualism: 25
• Masculinity: 60
• Uncertainty Avoidance: 80
• Long-Term Orientation: 36
• Indulgence: 52

Your company has an open innovation policy, and the CEO has an open door policy and often lobbies for open-source technology and freedom of information. Do you feel this country would be a good place for the company to expand? What issues might the company face on the ground as it tries to establish a hub there?

2) You are managing a team working on marketing a new product in the United States. One member of your team is a recent addition from Country B, which is known to have a very intellectual culture that prizes higher education and attainment, and this worker has an impressive rsum. You look forward to working with him but quickly find that he is quiet, waits for your to offer your opinion, and will not chime in when making group decisions. You discover that Country B has the following Hofstede ratings:

• Power Distance: 77
• Individualism: 48
• Masculinity: 57
• Uncertainty Avoidance: 40
• Long-Term Orientation: 51
• Indulgence: 26

What issues might come up with this individual? What are some possible strategies for aligning the two cultures of Country B and the United States to effectively work on this project?

3) You are working on a presentation for a foreign group coming in from Country C. You know nothing about this country but want to ensure your presentation is appropriate and reaches the audience as this is the first time your boss has entrusted a solo presentation to you. Being the smart international management scholar that you are, you look up the Hofstede scores for this country:

• Power Distance: 31
• Individualism: 71
• Masculinity: 5
• Uncertainty Avoidance: 29
• Long-Term Orientation: 53
• Indulgence: 78

What does this tell you about your presentation? What other information would you like to know in order to effectively give this presentation?

4) You are responsible for the launch of a very successful cookie into a new market - a foreign country of Country D. The country has similar Hofstede ratings so you move ahead and assume the cookie will have the same success in the new market using the same marketing and branding. However, after year one sales are barely existent and your boss would like to know how you are going to fix this. What specific cultural analysis do you need to adjust your strategy?