you work for a company in the soft drink industry that has developed a line of carbonated fruit-based drinks. you have already established a significant presence in your home market, and now you are planning the global strategy development of the company in the soft drink industry. you need to decide the following:

1. What overall strategy to pursue: a global standardization strategy, a localization strategy, an international strategy, or a transnational strategy. why?
2. Which markets to enter first. why?
3. What entry strategy to pursue (e.g., franchising, joint venture, wholly-owned subsidiary). why?