Hip Lait Foods Ltd, located in Florida, U.S., sells a line of super-premium ice cream to almost 100 specialty shops in Europe. The company has recently signed several deals with large supermarkets in the UK and France using highly aggressive consumer discounts to gain market share. Specifically, customers in these chain locations will be able to get two super-premium ice cream containers for the price of one for the first six months of their product launch in these retail chains. What type of a pricing approach are they using? explain in 2-3 lines