You work for a small advertising agency in Greengrass, N.Y. The agencys principal advertising clients are automobile dealers and automobile repair shops. The agency has a good record of placing advertisements for its clients in both real-space and on the internet. Last week, you were considering buying a used car, and you found a web-site called CarValues.com. The web site contains a database of information about used vehicles on the market. The (searchable) database contains dealer-written factual descriptions of the make, model, color and condition of the vehicle; the number of miles on the vehicle; how long the vehicle has been on the market; and the price history of the vehicle (what it was originally offered for, and any subsequent price reductions). The web site was very helpful to you as a consumer. The data base also contained information about past used-car sales in the area for the prior 6 months. The formatting on CarValues.com was not good, and the interface was not user-friendly. You are confident the developers who work for your company would have created a more user-friendly website. When you got to work on Monday, a light bulb went on in your head. Why dont we create a car-selling website for our advertising clients? They would love it. All we need is a database to start with. And one is available right there on the internet, at CarValues.com. So, you go back and check. There was no Terms of Use Agreement!!! Their data is right there for the taking. Once we have the data, our company can update the information on our own going forward without having to copy it from CarValues. But being able to use the CarValues information would help us get started right away. Your technician says he can capture all the existing data in minutes. Then your organization can do the updating going forward as new cars come on the market and existing ones are sold. You mention your idea to, Carla Speil, the head of the agency at lunch. She is intrigued. But is it legal? What are the potential consequences if CarValues.com finds out? ...She sees the rewards.... But what are the risks? Should we do it?, she asks. Unusual for an advertising executive, she seemed concerned about the ethics. Write a one-page memo, Ms. Speil says, answering her questions.