You work for CM Consulting Firm as an associate director. In this role, you oversee product managers who work for a variety of clients meeting a variety of needs. Senior management has noticed that the project outcomes are often similar from one product to another. They are striving to set themselves apart from their competition; as part of this new initiative, they would like the firm to be seen as both leading-edge and innovative. They recognize that training is necessary to direct and inform product managers to approach tasks with an entrepreneurial mindset. Keith Kirk, the firm's director and your supervisor, has asked you to lead this initiative with a robust training presentation.

Company Overview

Mission: To lead the business consulting industry in highly innovative client business solutions.

Current Projects

Keith has noted that he is impressed with your work. He would like you to present two examples demonstrating how you would use your entrepreneurial mindset to identify solutions/opportunities for projects currently in the queue. Your examples should address two different business models:

Media Company A large for-profit cable company approached your consulting firm because their profits were declining. With less expensive video streaming services increasingly available, customers no longer want to pay up to ten times more to access more channels when they could pay significantly less and access what they want when they want. Daycare A nonprofit daycare that focuses on providing quality childcare for working class families approached the consulting firm. They recently built an expansion and are ready to serve new customers in a rapidly growing community. Consider providing more services in childcare as well as reaching out to other segments in the population, both during daytime and evening hours.