Question
You work in the Marketing department at your company. You have many cross-functional meetings as you must constantly interact with many departments. The Vice-President of
You work in the Marketing department at your company. You have many cross-functional meetings as you must constantly interact with many departments. The Vice-President of Marketing announces they plan to follow a recent announcement by the Finance Department by implementing new meeting policies soon for everyone in Marketing. To increase focus and productivity, they announce that marketers are to keep their calendars clear of meetings on Fridays. Also, to shorten meeting time, marketing employees must send out all reading materials for each meeting 24 hours in advance, so that all can read everything before the meeting. That way, meetings can focus only on reactions to the information and decision making. Using course concepts, briefly explain two (2) reasons why Marketing employees might resist change (make assumptions if needed). Also, provide and briefly explain one (1) management action that could reduce the resistance to change.
Please help with technical OB terms
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started