You work in the marketing department of a company that sells development software for programmers.You have worked hard on your social media accounts and your Twitter account is humming along, yourFacebookpage is stocked with goodies for your visitors, and yourblogis fully integrated with your other campaign elements.Whyaren'tyour sales reflecting these efforts?You'vegot to get your message in front of theinfluencers!

Your manager has identified three of the top influencers in the industry using a generated list.He plans on sending these influencers a LinkedIn message asking them to check out the company's new development software.What would you advise him to do before sending this message, and how might you alter the message based on this?Explain your reasoning.