You work in the Marketing Department of a national, pre-owned car retail chain. Youve been placed in charge of the team spearheading a new marketing campaign. The team is tasked with capitalizing on new virtual reality technologies to attract customers and increase customer satisfaction. Youve been given a lot of leeway to think outside the box on this project, and the plan is to pilot the project in a few small markets before taking the campaign to the national level.

Your team has brainstormed many possibilities. The consensus is to develop an alternative reality app that customers can use while shopping for vehicles on your stores car lots, and then again after they purchase the vehicle. One of your associates posed the idea that the app could show specifications and historical details about each vehicle as the customer explores the car lot. Then the app could show basic operational, maintenance, and repair procedures for each type of vehicle after purchase. The team loved the idea and is ready to move forward with the next steps. As you prepare project details for the software developer, you have to make a few key decisions. You've already decided to use cloud technology to host the app, but now you need to decide whether to host your cloud in your own data center using your own hardware or in a public cloud service.

Which cloud deployment model do you choose?

Public cloud

Private cloud

You decided to contract with a public cloud service. This saves you the trouble of upgrading your hardware as you expand. Cloud services typically provide security and backup, which are key to running a stable app.

The software developer wants to know if you prefer to develop an app that will run on a traditional-style server in cloud-based virtual machines that rely on IaaS (Infrastructure as a Service) cloud services, or if you'd rather run the app in a serverless environment using PaaS (Platform as a Service) cloud options.

Which cloud service model do you choose?

PaaS

IaaS

You chose IaaS model, which gives the developer lots of automated resources to use during development, but is more expensive and may provide more than the developer needs.

The software developer reports that the app as you've designed it will require a significant amount of storage space. As you've been researching cloud vendors, you've discovered that prices can vary significantly between cloud platforms for different kinds of services. The developer explains that you could use storage services on one cloud platform and run the app's processes on a different cloud platform. The advantage of this arrangement is that you can get the "best of breed" for each service. The disadvantage is that you might be somewhat limited in how well these services can communicate with each other across platforms. She thinks she can make the app do what you want it to either way. It's more a question of whether you want to work with two cloud vendors to get the best of each, or if you want to keep it all on one platform.

Which cloud strategy do you choose?

Multi-cloud strategy

Single vendor

You chose to store the data on one cloud platform, and use another to run the app's processes. This proves to be a low-cost solution. Both vendors are reputable, and the developer is able to easily work to communicate with both servers.

The alternative reality technology you choose will impact the complexity and features of the app, as well as the customer experience. You need to take into consideration the goals of the app, and how you want customers to use it. The software developer wants to know if you'd rather create an immersive, virtual reality experience in the app for your customers, or if you prefer using more of an augmented reality approach. She says this will make a big difference in what kinds of graphics and interactions can be built into the app, as well as whether you'll need to purchase any equipment for buyers to use while accessing the app.

Which alternative reality technology do you choose?

AR

VR

You decided that augmented reality would give the buyers the best experience using the app. Since the app is meant to use onsite at the car lots, and buyers can download it to their own smart phone or other mobile device, it enables them to get information about all of the cars on your lot and narrow down their choices before speaking with a sales person.

The app is a huge hit with customers and salespeople. Store traffic and sales start to increase. However, you were way over budget, mostly due to the choice of IaaS over PaaS.

The executive board likes the idea overall, but wants you and your team to figure out how to keep the price of the campaign under budget before you can launch the app nationwide.

***** I have attempted this question 4 times and received a 75% every time. Somebody tell me what I'm doing wrong?

Attempt 1 Above - Public, PAAS, Multi, VR

Attempt 2 - Public, PAAS, Single, VR

Attempt 3 - Public, IAAS, Single, AR

Attempt 4 - Public, IAAS, Multi, AR ************