Question
You work in the marketing team of a big pharmaceutical company that recently developed a genetic rapid test for a certain food intolerance. You prepare
You work in the marketing team of a big pharmaceutical company that recently developed a genetic rapid test for a certain food intolerance.
You prepare for a presentation and you are quite sure, that someone in the audience will come.
You know from previous research, that only 1% of the population has this food intolerance.
In this case, the test result is positive with a probability of 80% but the test also gives a false positive result with a probability of 9.6%.
Given the test result is positive, what is the probability that one of my patients really suffers from food intolerance?
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Marketing Research An Applied Orientation
Authors: Naresh K Malhotra
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136085431, 978-0136085430
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