You work on the new product development team for your company's new tablet computer offering, a smaller version of your wildly popular eTablet line. You have been given the task of determining three important decisions for this new product. First, you have been asked to determine the price for this product. Pricing is a tricky decision. You don't want to price the new tablet too high because few customers will choose the new product over your full$-$sized tablet offerings and you risk losing sales to your aggressively priced competitors' products. You don't want to price the product too low, because you want to earn as much revenue as possible from the product. Second, you must determine where to set the marketing budget for the new product. You know that there will be a base demand for your product that comes from your loyal customers who will buy just about anything you produce. Beyond that you also know that every dollar you spend on advertising will increase the demand for your product. Of course, there is a limit to how much money you will want to spend on advertising because eventually more money spent on advertising will have little effect on demand and will reduce the profitability of the new product. Finally, you have been asked to help decide how much money to prepay to the suppliers of the raw materials of the new product to reduce the overall costs of these materials. Every dollar you spend on prepaying your suppliers will reduce the costs of these materials and will ensure that your competitors don't have access to these materials. You have completed a spreadsheet model to aid in your analysis. Use the 'What If Analysis' options in Excel to help you determine the right price, advertising spending, and prepaid supplier contract for your new product.

$1)$ Use the scenario manager to input each of the four decision sets depicted in the picture near cell B$16.$ Make sure the scenario name is the name given in the image. You must type the data into scenario manager, because Excel does not allow you to use a cell reference to enter data into a Scenario $.$ Create the summary of the scenarios. Enter the name of the most profitable scenario in cell D$22$ using the drop$-$down box in the cell.

$2)$ Create a goal seek analysis to determine what the price should be to generate demand of $2,625,000$ tablets given that the supplier contract is $$75,000,000$ and the advertising budget is $$35,000,000($you may need to change these values$).$ Complete the analysis using the Goal Seek tool. As Goal Seek does not store your entries; enter the "Set cell", $"$To value", and $"$By changing cell" elements of your analysis in cells C$25,$ C$26,$ C$27,$ respectively, for grading purposes. Enter the resulting price in cell C$29.$

$3)$ Create a one$-$way data table using the values in cells B$32$:B$43$ after referencing total profit $($calculated in cell F$12)$ to determine the supplier contract amount that leads to the most profit given that price is $$290$ and advertising budget is $$35,000,000.$ Enter this contract amount in cell C$45.$ Notice the "Supplier Contract and Profitability" chart updates with the values in the data table to visually demonstrate the relationship between supplier contract amounts and profitability.

$4)$ Create a two$-$way data table after referencing total profit $($calculated in cell F$12)$ and using the values in cells B$49$:B$69($Price$)$ and C$48$:E$48($Advertising Budget$)$ to analyze the relationships among advertising budget, price, and profitability. Make sure you highlight cells B$48$:E$69$ before going to the Data Table tool.