Question
You worked all summer to save money to buy a new laptop for school and have $1,800 to spend. Explain each of the five (5)
You worked all summer to save money to buy a new laptop for school and have $1,800 to spend. Explain each of the five (5) steps of the Consumer Decision-Making Process, using the decision of buying a new laptop as your example. [10 marks]
As well, explain when and how cognitive dissonance may occur during this process. [2 marks]
[2 x 5 + 2 = 12 marks]
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
