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Youare the marketing director for a financial services firm with assets of $105 billion and net income of $1.7 billion. Your company's senior management team
Youare the marketing director for a financial services firm with assets of $105 billion and net income of $1.7 billion. Your company's senior management team has identified new product development as a growth strategy. You have been selected to lead the new product development initiatives. Describe how you will present the information for the stage-gate process to manage the new product development programs. Provide an overview of the stage-gate process, benefits, and potential challenges in implementation.
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