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Your assignment is to choose an organization (profit or not-for-profit) that interests you and your team members. For this assignment, your team is tasked with
Your assignment is to choose an organization (profit or not-for-profit) that interests you and your team members. For this assignment, your team is tasked with suggesting how each of the six "weapons of influence" (i.e., Reciprocity, Commitment/Consistency, Social Proof, Liking, Authority, and Scarcity) could be used by marketers within that organization to increase profitability and/or consumer welfare
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