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Your assistant comes to you and suggests, No matter how much we spend, if we double our advertising budget, we should be able to double

Your assistant comes to you and suggests, "No matter how much we spend, if we double our advertising budget, we should be able to double our product's sales." What "budget effect" does it appear your assistant isunawareof, given his comments?

Group of answer choices

Carry-over effect

Threshold effect

Decay effect

Nonlinear effect

Sales response effect

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