Your boss, the CMO, has asks you to propose a New Product under your branda Flanker or Line Extension.

Covid is $($mostly$)$ over; consumers are back to their pre$-$covid behaviours, eg

shopping in stores for Personal Care & Grocery items; many are eager to see

what$$s new in the category.

The CMO thinks you$$re not yet fully tapping all possible emerging niches$/$

segments where your brand could bring relevant strengths.

Your New Product $($Flanker$/$Line Extension$)$ idea, if approved, will get R&D

support, packaging$/$graphics support & nationwide key account $($channel$)$

Sales support. This is a rare chance to propose a Line Extension to gain

incremental sales & $($eventually$)$ profit.

Idea can create growth via New Users or New Uses$($Usage Occasions$)-$or both!$\backslash$