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Your Chief Executive Officer is concerned with the recent performance results of company ABC (Pty) Limited in terms of decline in sales revenue for the

Your Chief Executive Officer is concerned with the recent performance results of company ABC (Pty) Limited in terms of decline in sales revenue for the quarter ended 30 September 2019. As part of the turnaround initiative, you have been requested as marketing Manager to develop a marketing plan with strategies addressing the situation.

Business Unit Strategic Marketing Plan for company ABC (Pty) Ltd.

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