Your close friend has naliy saved up enough money to open up their dream business a tness gym! He hopes to one day turn his gym into a national chain, but for now he plans on openingjust two locations in a large, U.S. city that in convenient for him. He recently read a news article about how tness trends in his city are consistent with overall trends in the U.S., so he asked you to do a little research about tness membership trends in the U.S.|n addition, he asked you to look up membership trends for three likely competitors: Planet Fitness, LA Fitness, and 24 Hour Fitness. In addition, your friend has noted that some recent trends for gyms have included some rather curious practices, like giving away free pizza and candy to its members! He is wondering if you may be able to provide some insight, even if indirect, about such trends and how they may apply to his new gym. You used GfK's Media Mark Report tool to nd information about U.S. adult gym membership trends in 2012 and 2014. Your plan is to use the two different time points to make some inferences about where the future of tness gym marketing may be heading. In addition, you also found historical trends about U.S. adult spending at fast food restaurants. While not exactly the same as free pizza at gyms, you decided to look at the data to consider whether you can glean any insights. You also found some information about the types of cable channels and websites/apps used by different tness consumers; you plan on using this information to give some advice to your friend about how to advertise for his new gym. The data in the report is all reported in the millions (000,0005) and interpreted in a similar way: 0 "Bought Fast Food" and \"Spent Over $100 on FF\": Both questions deal with someone's fast food consumption in the past 6 months from either Spring 2014 or Spring 2012. The rst question is a simple count of whether someone spent any money on fast food, while the second question estimates the number of people who spent over $100 on fast food in the past 6 months. 0 "Member of Gym\": This question is an estimate of U.S. adults who have had a membership in any sort of tness gym in the last 12 months from either Spring 2014 or Spring 2012. This number includes any gym, notjust 24 Hour Fitness, Planet Fitness, and LA Fitness. 0 "LA Fitness", \"24 Hour Fitness\