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Your college wants to include direct marketing in its promotions to attract new students for the next semester. Describe how it may use any

Your college wants to include direct marketing in its promotions to attract new students for the next semester. Describe how it may use any THREE (3) tools of direct marketing. (12 marks) Evaluate the benefits to be gained from using differentiated marketing. (8 marks)

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Direct Marketing Tools for College Promotion 1 Email Marketing The college can utilize email marketing to directly reach prospective students with personalized messages updates and offers They can seg... blur-text-image

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