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Your company has been in the Pure Water Industry for the past 25 years in Ghana. Recently due to intense competition and other uncontrolled external

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Your company has been in the Pure Water Industry for the past 25 years in Ghana. Recently due to intense competition and other uncontrolled external pressures, consumer demand for your products has gone low and sales are in a decline. The Strategic Manager emphatically explains, "We are at a crossroad and everything seem to be against us. What should we expect, a modernday company without a clear cut strategy or vision. We are just a well-known brand without any consumer commitment to support it. The external pressure of this country which is so difficult to control has compounded our situation. When will this "dumsor" and inadequate supply of water end, oh Ghana." a. As the new CEO, come out with a vision and mission statements for this company 6 marks b. Explain 3 external factor and 3 internal factors likely to impact on the company 6 marks c. Set 4 SMART based objectives for this company 4 marks d. Use the most suitable model to conduct competitor analysis for this company 4 marks Your company has been in the Pure Water Industry for the past 25 years in Ghana. Recently due to intense competition and other uncontrolled external pressures, consumer demand for your products has gone low and sales are in a decline. The Strategic Manager emphatically explains, "We are at a crossroad and everything seem to be against us. What should we expect, a modernday company without a clear cut strategy or vision. We are just a well-known brand without any consumer commitment to support it. The external pressure of this country which is so difficult to control has compounded our situation. When will this "dumsor" and inadequate supply of water end, oh Ghana." a. As the new CEO, come out with a vision and mission statements for this company 6 marks b. Explain 3 external factor and 3 internal factors likely to impact on the company 6 marks c. Set 4 SMART based objectives for this company 4 marks d. Use the most suitable model to conduct competitor analysis for this company 4 marks

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