Your company is hoping to increase sales of its hair colour products by offering a new colour in the market. Offering a new colour could expand your market, or it could just take away from the sales of your existing colours, so you really want to be sure before you invest in a significant launch campaign. You also need to know which colour to choose for your new product, if you decide to go ahead with this plan.

Explain whether you would prioritize exploratory, descriptive, or causal research (or any combination of these) in this situation?