Your Competitive Intelligence team reports that a wave of product liability lawsuits is likely to cause Digby to pull the product Daze entirely off the market this year. Assume Digby scraps all capacity and inventory this round, completely writing off those assets and escrowing the proceeds to a settlement fund, and assume these lawsuits will have no effect on any other products of Digby or other companies. Without Digby's product Daze how much can the industry currently produce in the Core segment? Consider only products primarily in the Core segment last year. Ignore current inventories. Figures in thousands (000). Select: 1 12,726 7,771 9,265 6,363 6,793 3,709 8,287
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Top Products in Core Segment Units Market Sold to Name Share Seg Deft 24% 2.137 Daze 21% 1.887 Bill 19% 1.728 Buddy 1696 1,428 Boat 12% 1.024 Dune 4% 341 Dot 396 222 Agape 196 58 Aft 0% 35 Bold 096 28 Coat 096 3 COMP-XM INQUIRER Revision Stock Date Out 12/18/2021 12/16/2021 12/25/2022 12/6/2020 2/10/2022 YES 4/30/2023 5/16/2023 8/19/2022 12/11/2022 12/20/2022 11/5/2022 YES Pfmn Size Coord Coord 11.3 10.8 8.8 10.5 9.1 10.9 10.2 7.7 12.3 7.5 12.5 9.9 15.5 9.0 10.9 8.2 11.8 13.2 4.8 List Age Price MTBF Dec.31 $24.00 20000 2.10 $24.00 18000 2.09 $21.00 16000 0.88 $19.00 16000 3.11 $22.00 16000 0.89 $16.00 17000 3.64 $16.00 17000 3.74 $36.00 19000 2.80 $31.00 25000 4.08 $17.00 14000 2.25 $34.00 23000 1.24 Promo Budget $1,250 $1.250 $1.140 $1.140 $1,140 $1,250 $1.250 $1.000 $1.000 $1.140 $1,350 Cust. Aware- ness 78% 78% 58% 67% 51% 79% 78% 78% 78% 68% 87% Cust. Sales Access- Budget ibility $1.100 76% $1.100 76% $900 7296 $1,000 72% $900 72% $1,400 78% $1,400 7696 $1,500 3296 $1.500 3296 $1.000 72%6 $1.000 1196 Dec. Cust. Survey 50 44 38 26 31 2 0 0 10 8 Page 6 Units Market Sold to Name Share Seg Cent 33% 1.817 Cure 31% 1.880 Beetle 18% 978 Coat 7% 397 Alan 5% 274 Bat 3% 159 Camp 196 69 Abby 196 55 COMP-XM INQUIRER Revision Stock Date Out 7/25/2022 8/24/2022 12/17/2022 11/5/2022 YES 5/13/2023 12/17/2022 7/3/2022 1/27/2023 Top Products in Elite Segment Cust. Pfmn Size List Age Promo Aware- Coord Coord Price MTBF Dec.31 Budget ness 15.8 6.5 $37.00 25000 1.34 $1,350 87% 16.0 8.8 $34.00 25000 1.90 $1,350 87% 15.7 7.2 $36.00 20000 1.04 $1.140 67% 13.2 4.8 $34.00 23000 1.24 $1,350 87% 12.9 9.3 $44.00 26000 4.09 $1.000 78% 12.6 4.7 $30.00 18000 1.03 $1.140 67% 13.7 4.3 $37.00 23000 1.34 $1,350 8796 10.8 7.3 $44.00 24000 4.12 $1.000 7996 Cust. Sales Access- Budget ibility $900 87% $1.000 8796 $2.200 6996 $1,000 87% $1,500 57% $1.900 6996 $900 8796 $1.500 57% Dec. Cust. Survey 48 47 30 8 6 1 1 1 Page 8 Top Products in Core Segment Units Market Sold to Name Share Seg Deft 24% 2.137 Daze 21% 1.887 Bill 19% 1.728 Buddy 1696 1,428 Boat 12% 1.024 Dune 4% 341 Dot 396 222 Agape 196 58 Aft 0% 35 Bold 096 28 Coat 096 3 COMP-XM INQUIRER Revision Stock Date Out 12/18/2021 12/16/2021 12/25/2022 12/6/2020 2/10/2022 YES 4/30/2023 5/16/2023 8/19/2022 12/11/2022 12/20/2022 11/5/2022 YES Pfmn Size Coord Coord 11.3 10.8 8.8 10.5 9.1 10.9 10.2 7.7 12.3 7.5 12.5 9.9 15.5 9.0 10.9 8.2 11.8 13.2 4.8 List Age Price MTBF Dec.31 $24.00 20000 2.10 $24.00 18000 2.09 $21.00 16000 0.88 $19.00 16000 3.11 $22.00 16000 0.89 $16.00 17000 3.64 $16.00 17000 3.74 $36.00 19000 2.80 $31.00 25000 4.08 $17.00 14000 2.25 $34.00 23000 1.24 Promo Budget $1,250 $1.250 $1.140 $1.140 $1,140 $1,250 $1.250 $1.000 $1.000 $1.140 $1,350 Cust. Aware- ness 78% 78% 58% 67% 51% 79% 78% 78% 78% 68% 87% Cust. Sales Access- Budget ibility $1.100 76% $1.100 76% $900 7296 $1,000 72% $900 72% $1,400 78% $1,400 7696 $1,500 3296 $1.500 3296 $1.000 72%6 $1.000 1196 Dec. Cust. Survey 50 44 38 26 31 2 0 0 10 8 Page 6 Units Market Sold to Name Share Seg Cent 33% 1.817 Cure 31% 1.880 Beetle 18% 978 Coat 7% 397 Alan 5% 274 Bat 3% 159 Camp 196 69 Abby 196 55 COMP-XM INQUIRER Revision Stock Date Out 7/25/2022 8/24/2022 12/17/2022 11/5/2022 YES 5/13/2023 12/17/2022 7/3/2022 1/27/2023 Top Products in Elite Segment Cust. Pfmn Size List Age Promo Aware- Coord Coord Price MTBF Dec.31 Budget ness 15.8 6.5 $37.00 25000 1.34 $1,350 87% 16.0 8.8 $34.00 25000 1.90 $1,350 87% 15.7 7.2 $36.00 20000 1.04 $1.140 67% 13.2 4.8 $34.00 23000 1.24 $1,350 87% 12.9 9.3 $44.00 26000 4.09 $1.000 78% 12.6 4.7 $30.00 18000 1.03 $1.140 67% 13.7 4.3 $37.00 23000 1.34 $1,350 8796 10.8 7.3 $44.00 24000 4.12 $1.000 7996 Cust. Sales Access- Budget ibility $900 87% $1.000 8796 $2.200 6996 $1,000 87% $1,500 57% $1.900 6996 $900 8796 $1.500 57% Dec. Cust. Survey 48 47 30 8 6 1 1 1 Page 8
